We're all accustomed to targeted advertising and recommended content. Seemingly thinking something today, and our social and search feeds are filled with relevant content suggestions. That is the power of personalized, tailored, and targeted content put to use to make us spend.
Internal communications professionals, human resource managers, and marketers are tasked to deliver the right content to the right people. What if an intranet could bring this same technique to the enterprise? If instead of spending, personalized content could help us do our jobs better and faster? See how it can increase engagement with the COVID bump well in the rearview mirror.