With establishments across the US, Texas Roadhouse knew a one-size-fits-all response to the crisis wouldn’t work. Rapidly changing rules at the state and county level further highlighting the need for a hyper-localized reaction.
Texas Roadhouse’s marketing and design teams came up with a system of customizable documents to solve this issue. Over 400 design templates were created and stored on the Intranet, taking full advantage of Documenting on THRXLive. These materials let operators download and customize each to their unique needs, everything from parking lot layout, to pricing structure, to exclusive offers.
This combination of headquarters planning and local executions resulted in winning combinations rising to the top. First Responder Deals, Texas Roadhouse Farmer Market Days, and To-Go Grill Packs are some of the ideas that worked. More than just customers recognized their robust response; Influential selected Texas Roadhouse as one of the top-ten brands navigating the COVID-19 crisis.