Frontline workers are typically the unsung heroes of business. These workers have always played a critical role for their organizations and for society as a whole—from delivering products and services to people’s homes to saving lives in hospitals under unprecedented pressure. The COVID-19 pandemic has really launched these roles into being a necessity in the public eye.
However, even in the face of this dire need to support these workers, many organizations still have problems delivering key resources and news to the tools where frontline workers are working in ways that stick. In the first place, digital transformation was slow to reach frontline workers, with many organizations prioritizing office-based processes and personnel.
In recent years, this has been remedied, with increased investment in frontline technology, and accelerated even further due to COVID-19. Still, engagement in communications remains low.
In this whitepaper, we focus firmly on the frontline worker, their ever- evolving needs, and why personalized communications is key to achieving greater engagement and job satisfaction with these employees.