The problem of retail communication

Retail is one of the most challenging environments for internal communications and employee engagement. Not only do retail businesses need to maintain cohesive brand identity across multiple locations in different areas, but they also have to contend with other issues specific to retail. Communication with employees working in retail stores is complicated by the fact that staff may have limited access to computers, ever-changing schedules, and relatively high turnover rates. Add to this the constantly shifting promotions inherent to retail, and it is clear that internal communication is both distinctly difficult and intensely important in this sector.